Build presence. Host the room. Own the narrative.
For brands deploying meaningful budgets around Davos week.
Davos is the most concentrated media and decision-maker event in the global calendar. Brands that arrive without a plan leave with logo placement. Brands that arrive with a plan leave with a year of earned coverage and decision-makers in their pipeline.
The Cabinet builds activations that earn coverage, host the right room of decision-makers, and connect to a broader pre and post-event narrative. From private activations on the Promenade to principal-led dinners and integrated media campaigns, we design the brand week end to end.
The presence is the easy part. The narrative is the work.
What we deliver
Activation venues and programming.
Promenade storefronts, hosted lounges, dinner venues, and the programming inside them. Designed for decision-maker attendance, not foot traffic.
Press positioning during the week.
Selective media positioning during the week, coordinated with your communications team. Coverage built around the week's narrative, not your press release.
Pre and post-event campaigns.
The week is the spike. The campaign carries the spike into a year of coverage, earned media, and continuing conversations.
What a brand activation in Davos involves
Buyers arrive at this page with four questions: where a brand can host, what a hotel badge does and does not permit, when the decisions have to be made, and what we actually arrange. The short answers follow.
The venue: a House on the Promenade, or a hosted room
During the week, storefronts along the Promenade become branded Houses hosting panels, receptions, and conversations, some open to the street and some by invitation. A House is the most visible form of presence and the most demanding: a leased space, a programme to fill it, and a team to run it. The alternative is a hosted room inside the week itself: a breakfast, a roundtable, a private dinner, or a lounge moment within our independent programme, with a guest list built around the audience the brand wants in the room. We explain how the Houses function in the Houses of Davos.
What a hotel badge does and does not permit
The Secure Hotel Badge is a personal credential issued by the Swiss authorities after a police background verification. It admits the holder into the secured-zone hotels and the programming hosted inside them, which is how a brand's senior team moves between an activation venue and the hotel-zone calendar during the week. It is not a venue permit, it does not open the official Annual Meeting, and it is applied for well before January through a designated point of contact. Full detail sits in the Davos Hotel Badge, explained.
The timeline
Brand engagements typically begin three to six months before the Annual Meeting. Venue placement and programme slots are released in phases through the year, badge applications close in the autumn, and the dinners worth attending are quietly settled by November. A brand that starts in the spring chooses its room. A brand that starts in December takes what remains.
The permit rules for building on the Promenade, the team an activation needs, and the full planning sequence are set out in how to activate a brand at Davos.
What The Davos Cabinet arranges
Within The Delegation, we host a principal-led dinner inside our programme with a curated guest list matched to the brand's objectives, coordinate selective media positioning during the week with your communications team, and run the pre and post-event content and narrative campaign that carries the week into the year. Accommodation, transport, and activation venues are arranged alongside as add-ons. Everything we host is organised independently by The Davos Cabinet and is not part of the official Annual Meeting programme. The full inclusions are set out across our tiers.
Where an executive wants a speaking slot on someone else's stage rather than a hosted room of the brand's own, the route and what placement depends on are set out in how to speak at a Davos side event.
Most brand engagements begin at The Delegation.
The Delegation includes principal-hosted programming, media positioning, and a full pre and post-event narrative campaign. Brand teams typically engage three to six months before the Annual Meeting.
